It is the process of planning, creating, and communicating visual elements to create a visual identity of a company, organization, etc.
Graphic design can be broken down into two categories: web design and print design. Web design focuses on creating visual interfaces for websites such as logos and buttons. Print design focuses on creating visual interfaces for magazines and newspapers, such as book covers and advertisements.
It is a broad field that encompasses many disciplines, such as art, architecture, advertising, web design and user interface design. It involves the use of typography, illustration, and photography.
The term is also used to describe the process of creating and editing visual elements like websites, print advertisements, billboards, and other forms of communication. This can include designing logos and packaging materials as well as web-based applications, such as e-commerce sites.
Graphic designers use a variety of tools to create graphic designs that are effective in communicating their message to customers or viewers.
Basics of Graphic Design
To better understand the meaning, it is necessary to understand the elements and principles that comprise design. Elements are used in tandem or in opposition to one another to create visually appealing and impactful designs.
These graphic design elements are as follows:
- Colors
- Forms
- Line
- Shape
- Sizes
- Space
- Texture
Graphic designers must also follow design principles, which are essentially a set of guidelines that assist a design in achieving effective composition. These fundamental principles contribute to the piece’s balance and stability.
These graphic design principles are as follows:
- Balance
- Contrast
- Emphasis
- Movement
- Proportion
- Rhythm
You’ve probably heard the expression “rules are meant to be broken,” which certainly applies in this case. However, a good graphic designer must first understand these principles before consciously breaking them.
Graphic design styles
As previously stated, there is no single meaning. It encompasses a wide range of disciplines and specializations, from print and web design to animation and motion graphics. It provides opportunities and options for people with almost any interest.
If you asked someone 30 years ago to define graphic design, they would most likely focus on print-related examples, such as magazines, movie posters, and advertisements. Now that we live in the digital age, several new types of graphic design have emerged.
Technological advancements have resulted in some of the most notable modern-day graphic design examples. Here are some examples of these types of graphic design:
Website design entails creating user-friendly and engaging web pages. The overall layout, color scheme, and navigation are all part of this.
User experience (UX) design is concerned with making a website or application simple and enjoyable to use. These designers place a premium on value, usability, adaptability, and desirability.
Motion graphics design, also known as animation, is the process of bringing visual elements to life through special effects, TV shows, video games, and movies.
