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What is an Operations Manager?

An Operation Manger is very critical for a company or business to succeed.

An operations manager is a professional who likes to work behind the scene. This position is very significant for a company or business to succeed. The operations manager must ensure that all activities run smoothly each day. So, to say, the role includes management of the products or services of a small or big business.
In general, the operations manager should thrive to maximize methods in order to meet customer expectations. 

What is an Operations Manager?

In order to understand the role, we need to define what business operations are. Business operations are all the activities that run behind the scene and they keep the business running. Thus, operations manager is involved directly with overseeing the big picture of the organization. Responsibilities to this role include process management, methods of purchasing, accounting, human resources, organization’s inventory, and technical facilities such as IT. The person behind the role is critical in ensuring the smooth run of the business and he should have everything necessary to be effective. In some case operations manager is also called chief operating officer.

About responsibilities

This job position involves many responsibilities that vary for different businesses and industries. However, these are the most common tasks attached to the role.

  • Employees – this is a big part that an operation manager should oversee. Keeping an eye on the HR department or working closely to help solve employee issues, these are two main aspects of operations manager duties.
  • Processes – an organization uses different processes to run its daily business. The operational manager is responsible for executing and sustaining these processes.
  • Financial – it is also another big aspect of operation manager duties. The manager should either be overseeing the accounting department or working with the team to review budgets, revenue growth, and profits.
  • Inventory – this part is especially true for managers that work in retail or for a business that sells specific products or services.
  • Reporting – another segment of the responsibilities is that of reporting on how things are functioning and whether the executed methods and regulations are working or need changes.

Education of an Operations Manager

For a job position in business operations, you need to hold a bachelor’s degree in business. The degree program focuses on business fundamentals that are effective in the success of a business. Modules such as finance, budget, supply chains, and operations strategies are taught in business management undergraduate courses. The program gives to students the knowledge and experience necessary to start working as operations manager.

However, the degree alone doesn’t secure a job position as an operations manager. You need to start in a more entry-level position, even though may have a degree in business management. Once you get an entry-level job position, make your way up for an operations manager role. Another useful thing is to have a Master’s degree in business administration (MBA). This demonstrates that you have the skills in relationship that are critical to any management position. An MBA will give you the kind of knowledge and experience that are key to operations management.

Our Operations Manager course is open. Check it out.

Skills you need to acquire


Even though business and industries differ from one another, to be successful in the field, there are a few most common skills you should have:

  • Leadership – Every organization will look at you as a leader.
  • Analytic – Analyze processes and policies, and ensure they work properly for the organizations.
  • Decision-making – You will be responsible for making decisions and on behalf of the organization.
  • Strategic – You should plan and implement strategies for the organization by understanding how much vital is this responsibility.
  • Conflict management – You should be able to manage any kind of conflict that happens within your organization’s operations.

Other skills:

  • Experience in similar roles
  • Experience in budgeting and prediction
  • Brilliant communication skills
  • Exceptional organizational skills

To conclude, we would like to add these last sentences in the bottom line of this article. The average salary for an operations manager is about $67, 925 per year. The income, though, will depend on education level, experience, and geographic location. While the percentage of growth of this role is expected as low over the next years, operation managers can work just about anywhere. From banks, retail stores, and hospitals. As an operations manager, you’re needed for any organization that runs day-to-day business operations.

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Front Desk Agent Job Description

The front desk staff are the first people customers see when they arrive at the hotel.

A front desk agent, also known as a hotel front desk representative, checks clients into and out of their rooms. He/she makes sure customers have a pleasant and satisfying stay. The front desk agent is responsible for the room key distribution, checking guests’ registration information, and calculating other payments or charges during guests’ stays.

What’s the role of Front Desk Agents?

The role of front desk agents includes checking guests in and out of hotels, motels, and other lodging facilities. They help customers book their rooms both in-person and online, address any inquiries they may have, and provide them with information and recommendations about the local area.
The first people customers see when they arrive at the hotel are the front desk staff. They welcome guests, arrange all room registrations, and give more details about the hotel’s amenities. Additionally, they work with the housekeeping team to prepare the rooms for guests’ arrival. The role also includes updating the hotel’s payment and reservation records.

List of job responsibilities

  • Room reservations: in-person, phone, and online managing
  • Guest welcoming: check them in, allocate room keys, and explain the hotel’s facilities 
  • Payment arrangements
  • Guests’ Complaints: Respond and solve them in a friendly, and timely manner
  • Local attractions and amenities: Provide guests with information about local areas
  • Collaboration: Work with other staff members to ensure all rooms meet hotel standards 
  • Specialties: Arrange and take care of any special accommodation needs
  • Event assistance: Support customers with the planning of special events   
  • Organize specialized services for VIP clients 
  • Maintain updated records and registration details

Necessary skills and qualifications

To achieve a Front Desk Agent job position, one must have: 

  • A high school diploma or GED
  • Experience of working as a hotel receptionist or in similar roles
  • A good understanding of hotel reservation software
  • Understanding the travel planning websites and their operation systems
  • One year of experience in a front desk role 
  • Exceptional verbal communication and organizational skills
  • Ability to solve customers’ issues in time 
  • Convenience to work shifts, together with weekends and holidays

Education and training

While there are no set educational requirements, it is preferred that front desk agents hold a high school diploma or any equivalent. Additionally, courses in business management, hotel management, and customer service are advantageous. A degree in hotel management is always a plus. 

Find more about Front Desk Agent course.

Summary

As we understood throughout this article, front desk agents are responsible for the distribution of room keys, checking guests’ registration information, and calculating other payments or charges during guests’ stays. They help customers book their rooms both in-person and online, address any inquiries they may have, and provide them with information and recommendations. Agents should also have a good understanding of hotel reservation software, and understanding the travel planning websites’ operations systems. 

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Graphic Design: Definition, Basics, and Jobs

Graphic Design is an old term used for communication and expression through visual and textual language.

Graphic Design is an old term that we have been using it for many centuries. It is strongly connected to the field of communication and expression through visual and textual elements. In other words, it consists of ideas and messages that are conveyed into visual means, or visual ways of transmitting to the viewer our ideas, thoughts and textual-language contents. These visuals can be as simple as a small logo, or as complex as page layouts on a website. Sometimes these visual elements work as best for more complexed projects that consist of large-scale concepts such as branding and big festivals.

So, to understand what graphic design is exactly, we need first to define each word separately. It is important to have a clear idea of what the terms graphic and design mean separately. These two words don’t change much their function over time, while the term Graphic Design evolves continuously and is always expanding its means of practice.

What does the word Graphic mean?

The simple and a direct explanation of the word graph-ic comes from the Greek word graphein (γράφειν), to write or to describe. They also use it to describe the action of carving figures, creating works of art and letters into wood plates, metal plates or different surfaces that can be used as well for artistic purposes. So, it’s mainly related to the visual form of our thoughts and ideas.

What does the term Design mean?

Design is mostly a conceptual term. It is used to explain the planning or construction of an object, system, or for the implementation of an activity that relates to a prototype, product, or process. Design can be used as a verb, i.e., to design, that expresses the process of developing a design or an idea. Typical examples of designs include architectural and engineering drawings, circuit diagrams, sewing patterns and less tangible artefacts such as business process models.

So, what is Graphic Design?

Graphic design is the process of planning, creating, and communicating visual elements to create a visual identity of a company, organization, etc.
Graphic design can be broken down into two categories: web design and print design. Web design focuses on creating visual interfaces for websites such as logos and buttons. Print design focuses on creating visual interfaces for magazines and newspapers, such as book covers and advertisements.

Graphic design is a broad field that encompasses many disciplines, such as art, architecture, advertising, web design and user interface design. It involves the use of typography, illustration, and photography.

The term is also used to describe the process of creating and editing visual elements like websites, print advertisements, billboards, and other forms of communication. This can include designing logos and packaging materials as well as web-based applications, such as e-commerce sites.
Graphic designers use a variety of tools to create graphic designs that are effective in communicating their message to customers or viewers.

Basics of Graphic Design

To better understand the meaning of graphic design, it is necessary to understand the elements and principles that comprise design. Elements are used in tandem or in opposition to one another to create visually appealing and impactful designs.

These graphic design elements are as follows:

  • Colors
  • Forms
  • Line
  • Shape
  • Sizes
  • Space
  • Texture

Graphic designers must also follow design principles, which are essentially a set of guidelines that assist a design in achieving effective composition. These fundamental principles contribute to the piece’s balance and stability.

These graphic design principles are as follows:

  • Balance
  • Contrast
  • Emphasis
  • Movement
  • Proportion
  • Rhythm

You’ve probably heard the expression “rules are meant to be broken,” which certainly applies in this case. However, a good graphic designer must first understand these principles before consciously breaking them.

Graphic design styles

As previously stated, there is no single graphic design meaning. Graphic design encompasses a wide range of disciplines and specializations, from print and web design to animation and motion graphics. Graphic design provides opportunities and options for people with almost any interest.
If you asked someone 30 years ago to define graphic design, they would most likely focus on print-related examples, such as magazines, movie posters, and advertisements. Now that we live in the digital age, several new types of graphic design have emerged.

Technological advancements have resulted in some of the most notable modern-day graphic design examples. Here are some examples of these types of graphic design:
Website design entails creating user-friendly and engaging web pages. The overall layout, color scheme, and navigation are all part of this.

User experience (UX) design is concerned with making a website or application simple and enjoyable to use. These designers place a premium on value, usability, adaptability, and desirability.

Motion graphics design, also known as animation, is the process of bringing visual elements to life through special effects, TV shows, video games, and movies.

Most popular Graphic Design jobs

Graphic design is a booming industry. With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field.

Demand for “traditional” graphic designers who work primarily for print publishers has fallen substantially, but that doesn’t tell the whole story. Employment of graphic designers in computer systems design services is projected to grow by 24 percent through 2028, according to the Bureau of Labor Statistics (BLS). Much of this demand is spurred by increased businesses and organizations’ need for digital graphics and imagery as they aim to increase their digital presence.

So, with that said, what are some common graphic design job titles? We analyzed more than 10,000 job postings calling for a graphic design degree over the past year. The data helped us determine the most common job titles:

  • Graphic designer
  • User experience (UX) designer
  • Web designer
  • Art director
  • Creative director

You may have never heard of the term “graphic design” before, but chances are you’ve used it.

Graphic design is an umbrella term for creating visual representations of ideas, such as logos and packaging. It’s a necessary part of marketing, advertising and communications—and it’s a career choice that can open doors to all kinds of opportunities.

If you’re interested in getting into graphic design, there are some things you should know first: what kind of jobs and specializations exist, as well as the tools that help get the job done.

Tools

One of the most basic tools designers use is a sketchbook. Graphic designers will often sketch out ideas or rough drafts on paper before turning to a computer to complete the process. That being said, computers and design software are essential in today’s digital climate, even if you are designing for print. The type of computer you need is based on preference, but when it comes to software, Adobe products such as Photoshop, Illustrator and InDesign are mainstays in the graphic design world. If you are just beginning and don’t want to commit to the high price tag Adobe products often carry, similar free open-source.

Graphic designers are constantly inspired by the world around them, and they gain their ideas from everything from nature to their peers. So, if you’re worried that you aren’t creative enough, go outside and bounce some ideas off your friends or seek inspiration on the web. There are plenty of inspiring graphic design blogs that can help get your creative juices flowing.

Conclusion

What precisely is graphic design? As you’ve just discovered, there isn’t a single definition that applies to everyone. There are endless ways to use graphic design to
inspire creativity or address business issues. What graphic design means to you and your future profession is entirely up to you.
While having a creative eye is a great start, do you also naturally exhibit the other qualities of a graphic designer? 

To become one enroll to our course!

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Customer Service: Job Description

Each profession is important in its own function!

The lifetime of every business depends on so-called chain components. Each component is important in its own function. Customers are one of these components as well. Nevertheless, I will argue on the “idea of customer as king”, I personally won’t agree with it – Why so? You may have dozens of customers that buy products from your business, but when your business lack of employees, what happens? In this aspect, the employees are the king. However, this expression is abstract in its own skin. Thus, important is to approach each customer differently, in a way that gets the job done. This is my advice to everyone in the customer services department.

This article will go through how to keep every client, present or future, happy so your business may thrive. First, we need to understand about the term customer.

Who Are Customers?

A customer is somebody who receives a good, product, service, or idea. This clause may or may not include financial transactions, which leads us to the two sorts of clients.

  • Internal Clients
  • External Clients

Internal Customers

An internal customer is a client who has a direct relationship with the business. Internal customers are often members of the organization, such as stakeholders, workers, departments, or shareholders.

Every product, for example, comes with a user handbook or set of instructions. A content creation team or department is formed to generate these, which must supply the material to the packaging department. The packaging department is now the content creation team’s internal customer.

External Customers

An external client is a customer who is not a part of the firm. Anyone who buys a refrigerator, fancy suit, or software is a customer of the firm that makes it.

Joseph M. Juran, a quality management author, proposed the notion of internal customers in 1988. Since then, this approach has proven critical to achieving overall quality management across the firm. It’s also thought that a firm that can satisfy its internal consumers is more suited to serve external clients.

What Is Customer Service?

Customer service is the act of attending to a customer’s demands and resolving their difficulties. Client service begins when you connect with the customer to meet his wants and continues even after the standards have been completed. Services may be needed before, during, or after a consumer acquires a product or service.

Customer Service Characteristics

These attributes can be used to create high-quality customer service.

    • Being on time – Regardless of the service or product, you have promised the consumer time accuracy. Later-in-the-day changes or cancelations might be damaging to your and your organization’s reputation.
    • Knowing your P’s and Q’s – You must always be courteous to your consumer. Aside from the beginning and ending welcomes, sprinkle your talk with please, sir, thank you, and sorry. Show your finest side to every client.
    • Being professional – Demonstrate empathy for your customers’ difficulties while also respecting them. Never make them feel inferior because they cannot fix their own situation.
    • Creating a personal connection – You should aim to build a personal connection with the consumer. A personal touch, such as addressing the client by name, can help you gain his loyalty.
    • Always pay close attention – While the client is discussing his requirements, make a note of important issues and ask for clarification.
    • Asking appropriate questions – If you have carefully listened to the customer’s needs and have a solid understanding of your product or service, you should be able to ask the correct questions that will assist you in addressing those demands.
    • Taking charge – You should feel personally accountable for answering the customer’s questions. Never think that because you are only a representative of the team, the onus of providing service falls on the entire team.

Excellent Department

Anyone delivering customer service is only as excellent as the team or department that supports them. To give world-class service, a good customer service department is required. These are some characteristics of an excellent customer service department.

    • Customer problem repository – Every client support department should maintain a record of customer FAQs as well as the most common problems. It should be updated regularly with the most recent queries and requests.
    • Procedures for documenting – Client requests and the measures required to resolve them must be clearly defined.
    • Strong customer service tracking software – The software used to monitor service requests should record, process, and make all requests visible to all team members. This will allow for smooth servicing, even in the absence of a team member. Software should also be capable of analyzing requests and producing reports.
    • Intensive training program – After the initial introduction, customer service team members should get ongoing training to stay current on goods and services as well as customer request patterns.

Who Provides Customer Services?

A customer service provider is any person, department, or organization who accepts client requests, processes them, handles their concerns, solves problems, and works as an interface on behalf of the firm.

Customer service providers may fall under one of these groups.

    • In-house service providers – Small businesses can have in-house workers to handle customer service. Care should be made to ensure that service standards do not suffer as a result of a lack of devoted resources.
    • Large enterprises – Typically, they outsource customer service to companies that specialize in it. The primary corporation closely monitored the practices, followed by the outsourced firm.
    • Independent providers – Individuals or businesses who provide customer service using their own techniques without oversight. Using independent customer service providers is a simple approach to outsource customer support.

Whatever the sort of customer service provider, the following are some similar traits that they must possess in order to give high-quality service.

    1. The mission statement should include a commitment to delivering high-quality customer service.
    2. Everyone should set quantifiable customer service objectives.
    3. Customers’ input must be solicited regularly, and their ideas must be implemented.
    4. Recurring customer issues must be discovered and, if feasible, resolved.

I usually recommend that upper management elicit comments from customer-facing personnel in order to improve the customer experience.

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Front-End Developer

That creates layouts for applications and digital interaction using JavaScript, HTML, CSS, etc.

Front-end Developer – Introduction

Related to computer science development, we have developers that work mainly with code and who build everything that’s visible in web apps and sites. The person after the creation of layouts or schema of applications is called a front-end developer.

A Front-End Developer uses sorts of frameworks or packages, such as jQuery, Angular JS/JS 2, React/BackboneJS, etc. These frameworks are based on the fundamental HTML and CSS that form also the foundation of the front-end development role. By using JavaScript, HTML, and CSS as basic languages, front-end development is said to be the practice of transforming the usual data into the graphical elements viewed by the end-user.

Check our course in Front-end Developer.

What describes a good Front-end Developer?

A good and skilled front-end developer is someone:

  1. That has knowledge about what kind of development pattern including visual layout will be amiable by people largely. He/she makes use of CMS (Content Management Systems, and others like WordPress, Wireframing, etc.
  2. Who’s skilled in Cross-browser testing. Also, is skilled in testing between various platforms and devices, accessibility testing, units, etc.
  3. Who knows about search engine optimization (SEO) and SEMs, and how to interact with the interface designs.
  4. That has interpersonal capability to understand an organization’s strategy, character of the role, determined to deliver what is asked, and that can provide a perfect blend between strategy and front-end developer’s duties.

So, to state it shortly, a front-end developer should implement visual and interactive elements to make the user engaging easier and delightfully.

Skill required for the role

If you want to become a front-end developer, you’ll need to master the so-called languages such as HTML, CSS, and JavaScript. A developer should also be well knowledgeable about the processing part, particularly with Cascading Style Sheets.

Of course, same as other developers, you should know how to write the code and be logically working in the project environment. Therefore, you’d have some experience in working with any version of controlling tools, i.e., GIT Subversion; be knowledgeable about continuous integration and continuous deployment tools, for example, TeamCity or Jenkins; and, also have some experience in various build tools such as Maven, Ant, etc. So, the ideal developer is not just one who is an expert in technology, but also the one who’s highly organized and works with an agile mindset.

Why a Front-end Developer?

Imagine a website about photographic cameras and you want to buy one but not be able to view the picture of the product with only having some look at it in some form of post APIs. As a normal user, you would be required to have some normal skills just to do simple actions. That’s why we need a front-end developer to give shape and visual to all that is happening at the backend. Here comes into play a front-end developer that gives life to the visual aspect of web apps or sites.

Conclusion

Front-end development is a technology that makes all happenings at the backend visually appearing so every user can interact easily between each task. Therefore, to make these happen, one must grow professionally, have an eye for details, and build technological knowledge around the position’s field.

Honestly, a front-end developer is the one that completes the web development, and this will not change for a long time.

 

Article ref: online sources

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To Provide help or support to customers or clients

IT Help Desk Technician

In this article, we’ll look closely at help desk technician job responsibilities, as well as the skills you might need to land a help desk job.

What is an IT Help Desk Technician?

Is someone whose responsibilities are to provide help or support to customers or clients of a company, typically over the phone or via the internet. 

Thus, we can find virtually the technician in every sector or industry, extending from telecommunication firms to financial institutions to small and large-scale companies, etc. In fact, everything around this role is based on the principles of customer care and relationship. 

>> Check our course IT Help Desk.

Therefore, the IT help desk technician has a good understanding of the activities or dealings of the industry he represents. This is necessary for the technician to be more effective in the response or/and solve problems of clients without being in personal contact with anyone. And, this role requires a 24-hours presence. So, most of the times the technician doesn’t work alone. He/she usually works as part of a team of help desk technicians or officers.

Generally, an IT help desk answers client’s questions and offers advice/solution on issues they encounter during the use of services or products. He/she offers ways to solve technical problems and create values for clients and upholding company’s reputation at all times.

Duties & Tasks

help desk duties

The nature of the help desk technician job may differ from client to client. In some cases, it may be similar as well. As a matter of fact, the IT technicians carry many functions to ensure a smooth service delivery at all times.

So, these are some examples of the type of tasks and duties that an IT help desk technician usually carries out within a company or business.

  • Is as the first point of contact for all clients that have issues related to a firm’s product or services
  • Assisting customers or clients in any problem-solving process
  • Makes sure that each complain or inquiry is well-attended to by the right support personnel
  • Responsible for providing the best solution to any problem based on customer’s complaints or questions
  • Provides accurate information about the product or service bang asked of
  • Keeps a clear and accessible record-sheet of events and their solutions in selected logs usually for reference purpose
  • Identifies issues by bringing up suggestions regarding possible improvements on general practices

Required skills and knowledge

There are certain requirements and qualifications that an applicant of the IT help desk technician role must have at first. Moreover, these skills include:

  • Possession of excellent communication skills on all levels
  • Must have good interpersonal skills
  • Ability to understand the need to be patient with people
  • A good understanding of customer service rules
  • Proficiency in the English language
  • Good problem-solving and analytical skills
  • Ability to handling phone and understanding computer-based systems
  • Experience in a similar role
  • Team Collaboration skills
  • A degree in any IT-related field

Final thought

The information given in this article elaborate the IT help desk technician role and its responsibilities. This is useful to both levels of employment, entry-level and advanced one.

As you understand, the role of an IT help desk technician has a great impact on the customer’s satisfaction with a firm’s product or services and is very effective in maintaining the company’s reputation over times. The technician is a vital part of any business and institution that aims to keep a stable and on-grow character.

Article Ref: Online Sources 

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Digital Marketing Manager

The elements that comprise it have been around for a long time.

What is a Digital Marketing Manager?

While the name “digital marketing” is relatively new, the elements that comprise it have been around for a long time.

Digital marketing managers build, plan and manage marketing programs that promote a company’s brand, goods, and services. Their responsibilities include campaign design, metric analysis, and trend identification. They usually have a background in art direction and social media.

What does a Digital Marketing Manager do?

The digital marketing manager does the plan and executes a digital marketing strategy to promote a brand, goods, or services across all digital marketing platforms. The function also entails supervising the other professionals in the digital marketing team.

In most cases, the digital marketing manager is in charge of the digital marketing department. Each digital marketing channel has its own manager inside the department.

A digital marketing manager performs daily tasks, such:

• SEO – everything related to SEO campaigns
• Content Marketing Supervision – this includes content in any form that allows you to do anything online
• Social Media Performance – monitoring social media tools to promote online stores or businesses
• Paid Advertising – create and manage ads on Google, Facebook, or other platforms that significantly affect any marketing campaign
• Check and send emails – design email marketing strategy, and monitoring of emails
• Mobile Marketing – building mobile marketing strategy

Education & Certification

Education is necessary to working as a digital marketing manager. Having a proper education in digital marketing is a plus, but not strictly required to work as a digital marketing manager. The most important part of your skills is to build experiences around the field, and an excellent knowledge in SEO management. 

There are courses related to digital marketing that will help to attain the right knowledge around the field. After concluding the course, you can chase an accredited digital marketing certification to prove that you have the right skills to work as a digital marketing manager.

Check our Digital Marketing Course 

Experience

Experience is essential for pursuing a career in digital marketing. 

This is required for two reasons:

The primary reason is to launch effective campaigns. To maximize the success of your campaigns, you must put in a lot of practice and testing.

The second purpose is to effectively manage the specialists on your team. It is not enough to have people management abilities to head a digital marketing team; you must also have technical expertise.

 

Digital Marketing Manager Skills

A digital marketing manager should have strong communication and organizational skills, additionally to technical and team management abilities.

A marketing manager is supposed to do the following tasks:

• Speaking with the client – Communicate with the client and explain the benefits of digital marketing in general, as well as the benefits and profits for their enterprises.
• Create a digital marketing plan – Use all of the tools in his arsenal to develop a comprehensive web marketing campaign.
• Inform the client and other relevant parties about the plan – Explain the plan to the customer and any other parties that are interested (for example, the experts and managers in his team).
• Monitor plan execution – Keep an eye on the implementation of the digital marketing strategy to ensure that everything is done correctly and on schedule.
• Improve the approach for even greater outcomes – Improving the plan based on current results.

Digital Marketing Manager Salary

What do digital marketing managers get paid? According to a recent survey, the average annual income of a Digital Marketing Manager is $97K.
How much you may make relies on a variety of factors, including your expertise, the size of the firm you work for, the sort of customers you work with, and your success stories.

Unlike ‘offline’ marketing, everything in digital marketing is measurable, and digital marketing managers with a track record of growing traffic and business conversions are more likely to earn more than managers who merely know the theory.

Digital Marketing Salary 2020

How to Become a Digital Marketing Manager?

Digital marketing is a practical notion, not a theoretical one. It is not enough to understand the theory underlying the various digital marketing tactics; you must also understand how to use them.

A digital marketing manager must have practical abilities, which implies that attending a Digital Marketing degree is an excellent beginning point but not sufficient.
Our advice on how to become a digital marketing manager is as follows:

• Work as a SEO Expert – Educate yourself and learn everything you can about SEO. You can practice by creating your own website.
• Understanding of social media and their tools – Explore the ways they work with advertisements and promotions.
• Become an expert on Google Ads – Get certified on Google Ads.
• Become a master on email and content marketing – Good content is a must for a campaign’s success.
• Learn about Google Analytics – Learn and practice everything about Google analytics.
• Get some trainings from experienced digital marketing – Find entry-level digital marketing job in a business with experienced managers, and learn from them.

It takes time to build experiences around the field, as in every job. However, having the right attitude will help you to achieve the required skills to become a digital marketing manager.

Conclusion

A digital marketing manager must not only be a specialist in one digital marketing field but also have a variety of abilities related to the various marketing methods. You may promote a website online, as well as skills related to planning, project supervision, and team management.

Relating to experienced digital marketing managers, you need to have a solid understanding of SEO before you become a digital marketing manager.

It will be extremely tough to become a great digital marketing manager if you do not have a solid SEO foundation.

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Nowadays, taking training courses or learning around a specific field, education is fundamental

Job Opportunities Available for Elite Academy Alumni

Education is the base for human development from which our social wellbeing depended its balance and growth. Education plays a crucial role in creating professions and opportunities for employment. Also, it is showing us the role it plays in developing our economies that are closely related to the job placements and professions of a country.

Nowadays, for everyone that wants to work in the desirable sector and to exercise the profession he/she is zealous, taking training courses or learning around a specific field, education is fundamental. This provides to the students all the means to achieve necessary theoretical, practical, and professional levels before taking any real job position. 

Elite Academy in Elbasan offers many educational and training modules that are thoughtfully created with regard to the Albanian job market. Also, these modules are in compliance with the European Professional Education Standards. Each student is prepared in time and assisted in becoming a professional and excellent employee. 

In this article, we will talk about job opportunities that our Alumni can find after their certification. For more about Elite Academy modules, go here.

Job placement that you can apply for after Elite Academy Certification

Table of Contents

1. Digital Marketing Manager

The Digital Manager is responsible for designing, developing, and evaluating digital campaigns through automated marketing systems, emails, and CRS.
This role covers also the position of the adviser for marketing strategies. In addition, digital marketing manager is an extensive field of strategic activities based on web design and digital development, SEO, and social media platforms.

Responsibilities:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Collaborate with internal teams to create landing pages and optimize user experience

Read about Digital Marketing Manager

2. IT Help Desk

The IT help desk support technician is in charge of offering on-site or office-based IT support services to companies and/or their clients.
His or her duties include responding to regular support inquiries and assisting with bigger IT projects.

Responsibilities:

• respond to requests for technical assistance in person, via phone, chat or email
• diagnose and resolve technical hardware and software issues
• administer help desk software
• resolve technical problems with Local Area Networks and Wide Area networks
• prepare activity reports
• inform management of recurring problems
• train computer users as necessary
• clean up computers

Read about IT Help Desk Technician

3. Front End Developer

A front-end developer, also known as a front-end web developer, is in charge of creating user-side applications using their knowledge of programming languages, including visual components like menu bars, clickable buttons, and the overall design of websites or web applications. They have to talk to customers to find out what they need, optimize websites for different devices like desktops and mobile phones, and run tests to make sure code strings work as intended.

Responsibilities:

• Working with clients to develop the overall look and design of a website
• Writing website code with programming languages such as HTML, C++ and Java
• Producing, maintaining and modifying websites and user interfaces
• Incorporating applications, graphics, audio and video clips into client websites
• Creating tools that enhance the user’s website experience
• Ensuring websites are accessible across many platforms, including laptops and smartphones
• Routinely testing websites for ease of use, speed and other quality factors
• Fixing any website issues or bugs that arise

Read our article: Front-end Developer

4. Financial Manager

A finance manager is in charge of overseeing an organization’s financial stability in order to foster success and expansion while upholding ethical financial practices. They usually plan the company’s finances to determine how to pay off debts and expand the company, review financial records to ensure tax compliance, and work with other departments to meet financial objectives.

Responsibilities:

• Perform financial management duties, including generating financial data, compiling and submitting reports, analyzing industry trends and assessing the financial health of the company.
• Oversee the operations and development of the company’s finance departments, including creating and reviewing policies, budgeting, recruiting, training and conducting regular assessments of financial procedures.
• Supervise the preparation of quarterly and annual account reconciliations, monitor and enforce compliance with tax and financial reporting standards, and assist with cash flow forecasting.
• Advise colleagues and executive management on decisions related to the company’s finances.
• Supervise the documentation of the company’s financial status and forecasts.
• Mediate between the organization, employees, stakeholders, shareholders and investors on financial issues for amicable resolution of differences.
• Create strategic business plans based on the analysis of the company’s status and financial forecasts.

Read our article: Finacial Manager

5. Contract Manager

On behalf of their employer, Contract Managers and Contract Administrators are in charge of creating, negotiating, and documenting business contracts.
Researching a contract’s terms, notifying parties of renewals or extensions, and keeping track of all communications between their employer and various accounts are among their responsibilities.

Responsibilities:

• Craft, evaluate, negotiate and execute a wide variety of different contracts covering a range of transactions.
• Create and maintain relationships with suppliers and serve as the singular point of contact for matters concerning contracts.
• Maintain records for correspondence and documentation in relation to established contracts and those in progress.
• Communicate and present information to stakeholders about all contract-related matters.
• Monitor contracts and move forward with close-out, extension, or renewal according to what’s best for the company.
• Solve any contract-related problems that may arise with other parties and internally with the company itself.

Read our article: Contract Manager

6. Customer service

By responding to inquiries about products and services and making recommendations about other goods and services, the customer service representative draws on potential customers.

To ensure customer satisfaction, process orders, create correspondence, and respond to customer inquiries.

Responsibilities:

• Open and maintain customer accounts by recording account information
• Resolve product or service problems by clarifying the customer’s complaint
• Maintain financial accounts by processing customer adjustments
• Manage large amounts of incoming calls
• Generate sales leads
• Handle complaints,
• Greet customers warmly and ascertain problem or reason for calling
• Cancel or upgrade accounts
• Inform customer of deals and promotions
• Handle changes in policies or renewals
• Compile reports on overall customer satisfaction
• Manage online, phone and in-person room reservations

7. Front Desk Agent

A front desk representative, also known as a hotel front desk representative, checks clients into and out of their hotel rooms and makes sure they have a pleasant stay. Distributing room keys, confirming guests’ registration information, and computing room payments and other incidental charges incurred during guests’ stays are some of their primary responsibilities.

Responsibilities:

• Welcome guests, check them in, distribute room keys and explain the hotel’s amenities
• Take payment from customers
• Respond to guests’ issues and complaints in a friendly, timely manner
• Explain local amenities and attractions to guests
• Work with other staff members to ensure that all guest rooms meet hotel standards and accommodate any special client needs
• Assist customers with the planning of special events, such as weddings and business conferences
• Arrange specialized services for VIP customers

Read more Front Desk Agent article.

8. Operations Manager

A computer programmer known as a full stack developer, also known as a full stack software engineer, uses coding to work on both front-end and back-end systems. Their primary responsibilities include designing user interfaces for various websites and platforms, writing mobile-friendly code, and functionally developing databases and services.

Responsibilities:

• Long-term planning to create initiatives that further the company’s overall goals
• Coordinating different teams to foster exchange of ideas and provide cross-team learning opportunities
• Assessing and analyzing departmental budgets to find ways to minimize expenses and optimize profits
• Inspiring and motivating employees to perform at their best through positive encouragement and incentive initiatives
• Communicating with the board or other senior officials about shifting company priorities and projects
• Identifying potential problems and points of friction and working to find solutions in order to maximize efficiency and revenue
• Identifying opportunities to expand or shift course in order to take advantage of changes in the market

Read more Operations Manager article.

9. Graphic Designer

It is the job of a graphic designer or artist to produce visually appealing images to go with written text. They must meet with clients to determine their needs, complete projects using design software, and revise work based on client input.

Responsibilities:

• Work with other creative team members to produce content.
• Create guidelines for how logos and other branding materials should be displayed and used.
• Help make design choices (e.g., fonts and colors) for all content your company will use.

Check our article Graphic Design.

10. Travel Agent

Planning business and leisure travel is the responsibility of a travel agent, also known as a travel manager. They are responsible for advising clients on where to go, planning itineraries, and making hotel and flight reservations for them.

Responsibilities:

• Offer advice to clients on destinations.
• Follow up with clients about travel plans and make adjustments as needed, including coordinating with the client’s point of contact as the event approaches.
• Research fare and schedule information.
• Describe trips to clients and give details on any documents required, such as passports or visas.
• Make alternative arrangements if changes arise before or during the trip.
• Provide any and all relevant information, brochures and publications (guides, local customs, maps, regulations, events) to travelers.

11. Full Stack Programmer

A tour guide is a passionate and engaging individual who has in-depth knowledge of a particular locale, thing, or activity of special interest. Tour guides who specialize in that area show around tourists and other visitors.

Responsibilities:

• Managing the complete software development process from conception to deployment
• Maintaining and upgrading the software following deployment
• Managing the end-to-end life cycle for the production of software and applications
• Overseeing and guiding the analyzing, writing, building, and deployment of software
• Overseeing the automated testing and providing feedback to management during the development process
• Modifying and testing changes to previously developed programs

12. Tour Guide

A computer programmer known as a full stack developer, also known as a full stack software engineer, uses coding to work on both front-end and back-end systems. Their primary responsibilities include designing user interfaces for various websites and platforms, writing mobile-friendly code, and functionally developing databases and services.

Responsibilities:

• Schedule, plan and organize the itinerary of the tour
• Prepare in advance anything that might be needed for the tour (from purchasing tickets to making dinner reservations to booking activities
• Create a (rough) script of what you will explain and present during the tour
• Learn about any necessary safety procedures and explain this to your tour group
• Respond to visitor questions and be able to guide them in the right direction if
they need anything
• Provide any further assistance that might be needed, including during emergencies (e.g. administering first aid or contacting the police when something gets stolen

Last words

After we have learned about the employment positions that can be found in the labor market today, it is important that everyone first starts education and training in the field they want to follow. Along with these, practice in a proper work environment is also important, such as an internship. At Elite Academy you will not only find your modules and education about the areas of interest for each student, but also opportunities to practice an internship within the company, which gives you the possibility of getting a job in the future. For this, always stay online about announcements for vacant positions in the company.

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© 2021 Elite Academy | NUIS L03321203G | PIC No. 893625305 | Powered by Elite Coaching

There are plenty of things you can be doing to build experience.

Types of Experiences Employers Find Valuable

If you are entering the job market fresh out of college, you need to take the initiative to achieve some working experience. There are plenty of things you can be doing to build experience. To impress at best the employer, make sure you demonstrate that initiative, skills, and the leadership qualities are the values you bring to the team.
 

Here are some valuable experiences that recruiters are looking for to their new employees.

 

Here are some valuable experiences that recruiters are looking for to their new employees.

Internship

If you just dropped out of the college, an internship is the best way to get-the-job experience before actually getting your first job itself.
Internships provide you with the opportunity to get inside the proper working environment. You get your hands in the actual work, meaning that you’re expected to apply your skills and knowledge on the job. Also, as you’re going to be part of a team, internships will accustom you to developing collaborative and communication skills. 

An internship gives you a bundle of benefits that can help you stand out from the crowd: exposure to the behaviors of professional practice, amplified self-awareness, the opportunity to exercise civic responsibility, growth of social and professional networks, and resume building.
From an employer’s perspective, internships also demonstrate that you have taken the initiative to build experience, develop your skills and knowledge, and to find out more about the working world. And if you do all of this before you graduate, that’s even better.

Get Certified

Certification is there to display two main things. First, it shows that you have mastered your basic skills and knowledge, meaning that are able to perform responsible roles and specific tasks. The second thing is that getting certified demonstrates that you’re willing to get your foot in the door and develop yourself following through the real challenges and new experiences to come. 

For example, Cisco offers a variety of globally recognized certification options, from CCNA to CCIE and beyond. Each certification pathway opens up many career options.

Volunteering

There are so many opportunities for you to get out there and showcase your skills. Starting a volunteering job will help you to measure and understand better of your technical skills. Also, it gives you the opportunity to take some time and evaluate the focus of your future job position.

Volunteering will show you whether you are ready to work with others to get things done, or you need more time working with your soft skills. Also, it is an opportunity to build up some valuable project management skills – the kinds of skills and experience very much in demand by employers.

Whatever kind of volunteering project interests you, you should also see it as an opportunity to get to grips with things like budgeting, equipment and resource allocation, people management, and approvals processes. Also, it is important that you document all the details of your volunteer project, so you can reference it and use it as part of your discussion with future employers further down the line.

Mentoring

Mentoring has two directions:


1. The first implies that you can locate a mentor – someone who is ahead of you, maybe, from whom you can learn and whose counsel you can take.
2. And, you can also be a mentor to someone who is further along in their studies than you are.
You might be wondering how that impresses potential employers.


For starters, it demonstrates that you have leadership abilities, confidence, and initiative.
And, whether you are the mentor or the person being mentored, there is a clear eagerness to learn, share, and trade that will benefit whoever employs you later on.

Use of Personal Experience

These experiences might have been contests, hackathons, or innovation events in which you competed for a prize. Employers respect these kinds of experiences because they demonstrate not only your technical abilities, but also your originality and ability to solve issues under pressure.
For e.g., Cisco provides NetAcad students with several opportunities to put their skills to the test, ranging from the Dream Team to regional NetAcad Hackathons.

Consider how every experience you’ve had – even in non-technical roles or occupations where you’ve demonstrated initiative or accepted responsibility – may play out in an interview situation. Which experiences show leadership? Remember that any experience that demonstrates your leadership abilities will be highly prized by companies.

Reflect whether you have truly demonstrated your abilities or how you can manage a project and bring it to a successful completion. How do your previous experiences relate to the career that fascinates you and prepares you to do a good job? They do not have to be merely technical. There are several job abilities that are required for success.

Last thoughts

The good news is that most businesses do not need young graduates to have extensive paid work experience. Many students, however, undervalue the experience they do have. It’s common for students to have a range of non-related work experiences, but you might not realize that they add significant transferable abilities (such as communication, leadership, conflict resolution, and so on) to your first job after graduation – even if they’re not in a related industry. There is no single sort of experience that prospective employers want in fresh grads. Nonetheless, all companies seek some mix of the following characteristics: substantive knowledge, intellect, and leadership. Fortunately, these abilities may be exhibited in a variety of ways.

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© 2021 Elite Academy | NUIS L03321203G | PIC No. 893625305 | Powered by Elite Coaching

Physical and online resume presence

Job Seekers: How to Write Your Resume

Your resume is not only a document that shows your background, but it also reveals about your potentialities for the future.

A resume or CV is an important document that provides potential employers with a snapshot of your skills and experience. Updating your resume regularly is a good way to ensure that it remains current and accurate. It is important to have both a physical and an online resume. This allows you to be easily found by professionals across the internet.

When it comes to job search, your resume is a key tool. It is a chance to present yourself to potential employers and make a good first impression. Your resume should be well-written, far from false elements and formatted to the specific job you are applying for.

This article is for job seekers who want to improve their resumes to increase their chances of getting an interview.

1. Format and layout

According to research suggestions, most of the recruiters scan a resume within 10 seconds before deciding to reject it or move forward. So, keep in mind that first impression is critical to get on the list of consideration.
Format style and its visual presentation are the first things to be noticed by the recruiter. Well-designed resumes have more chances to attract first impression than bad looking ones. A good formatted resume encourages recruiters to read it further.

There are different formats that go aligned with different professions. Before you begin writing it, think about the format associated with your professional field and development that you are looking to apply for. Nevertheless, the basic thing to remember is that the format you choose must be clear and easy to read, including highlights of most important elements.
Here are some tips to consider when it comes to layout of your resume:
a) Organised Section
Start with your professional background and place below your education section. Order your sections clearly. Expand within sections by writing the main points starting from present to past chronological order. At the end, have a section for additional information such as languages and skills.

b) Visual reading flow
The resume should provide the reader with an easy floating time. Important to know that a resume isn’t there for the reader to process it, instead it is a straightforward way state your professional identity. Thus, to achieve this, break your resume into sections. Use bold font to highlight section headings and select 11 or 12 pt. font size. Also, spacing in between lines and sections should be considered.
c) Use bullets
After structuring your sections, bullet points can be used within each description so to make the information easily digestible and a breeze to skim read.

d) Keep it short
Many of us, especially those who have expanded professional background, tend to stretch the resume in over one page. Well, sometimes, you can’t do otherwise. However, is good to know that more information isn’t always better as it impresses your CV as unfocused. In order to not miss the opportunity, try to fit your CV into fewer pages that you can, if a single page isn’t enough for you.

2. Add your contact information

Your contact information must be clearly visible at the top of the resume. This is a critical piece of information that you don’t want to forget placing it on your resume, otherwise the recruiter will never get in touch with you. See the example below:

Name: of the Applicant
Tel: 00000000000
Email: email@example.com
Website: www.example.com
Address: 0000 Street, City, Country, Post Code

3. Use compelling style into your writing 

It is certain to all recruiters that applicant’s experiences are broader than a resume can encompass. The most important part of a resume is the experience section. Try to clarify your desired job and career goals and to which aspects of the resume you need to emphasize according to your aims.
When building this section, remember to:
Keep a consistent format: Include your job title and company name, the years you worked there, and a short (very short) description of your role.

• Focus on skills recruiters are looking for: These skills are key terms associated with your industry position or profession. You find them in the job description of the role you’re applying for. As you go through a description of your previous roles, link it with the specific skills your recruiters are looking for.

• Use active voice: Start by a verb and state your achievements by using active rather than passive voice.

• Show your leadership aspect: By using active language, you can choose words that show your leadership aspect and willingness. Do this only whenever relevant, otherwise do not write something that you don’t mean.

• Show your developing side: Emphasize professional development and skills you gained from previous roles. Show your responsible side, the desire to learn new things and that you’re always willing to progress even more.

4. Additional details

This section should be written according to the job position and the spectrum of profession you’re applying for. In most job application, especially in the culture-creative industry, additional details are as good in the resume. However, there are particular fields such as those technical that do not require additional. In the case additional details are required as significant, we recommend writing in bullet points these:
• Your skills: technical and software-kind
• An image of yours
• Hobbies
• Volunteer work
• Personal statement

5. Review and edit

This step is the last one before you submit your application. Remember, the person who’s writing the resume becomes familiar with the words and paragraphs, meaning that grammar mistakes are unseen before the eyes. You must find time to relax your eyes and mind from the resume. Try to leave the place you’ve been writing of your resume, go for a short walk or direct your view for a while into the sky. Come back after minutes or the next day and review your resume. Make necessary changes and edit if needed. Also, double check lines that bring value to your resume.

After writing your resume, read it out loud to make sure that the sentences flow smoothly and that there are no spelling or grammar mistakes. Someone else can also be as great help to review your resume as he/she is unfamiliar with what will read, meaning that mistakes can’t escape the eye view.

To conclude with, make sure your formatting is consistent. Typography – including the spacing, font size, bolding, and headings – should be styled steadily throughout the page (s).

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© 2021 Elite Academy | NUIS L03321203G | PIC No. 893625305 | Powered by Elite Coaching

Front-End Developer

That creates layouts for applications and digital interaction using JavaScript, HTML, CSS, etc. Front-end Developer – Introduction Related to computer science development, we have developers that work mainly with code and who build everything that’s visible in web apps and sites. The person after the creation of layouts or schema of applications is called a […]

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Digital Marketing Manager

Elite Academy Albania

The elements that comprise it have been around for a long time. What is a Digital Marketing Manager? While the name “digital marketing” is relatively new, the elements that comprise it have been around for a long time. Digital marketing managers build, plan and manage marketing programs that promote a company’s brand, goods, and services. […]

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